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#1

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

Kevin Ford

1.80 Mb

#2

Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises ~ Volume 15 (Advances in Business Marketing & Purchasing)

Mark S. Glynn

2.98 Mb

#3

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Robert Rose, Joe Pulizzi

722 Kb

#4

Strategic Brand Management

Keller

Категория: brand management marketing

19.56 Mb

#5

Vault Career Guide to Marketing and Brand Management

Jennifer Goodman

602 Kb

#6

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Категория: Экономика и финансы

10.94 Mb

#7

Handbook on brand and experience management

Bernd H. Schmitt, David L. Rogers

Категория: 'Brand name products -- Management.', 'Branding (Marketing)'

8.18 Mb