Widely praised since the first edition appeared in 1991, this one-of-a-kind book is the source for the demographics of household spending on hundreds of products and services by the demographics that count — age, income, household type, and region of residence. It's the only book where you can compare the spending of, for example, families whose oldest child is 6 to 17 with that of householders under age 25 on VCR rentals; of households in the Midwest with their counterparts in the South on gifts of used cars . . . the possibilities are almost endless. Based on the Bureau of Labor Statistics' 1995 Consumer Expenditure Survey, it examines spending on almost 1,000 products and services by four important demographic variables: age of householder (under 25, 25 to 34, 35 to 44, 45 to 54, 55 to 64, 65 to 74, 75+), household income (less than $20,000, $20,000 to $29,999, $30,000 to $39,999, $40,000 to $49,999, $50,000 to $69,000, and $70,000 or more), household type (total married couples; married couples, no children; married couples with children: oldest child under 6, oldest child 6 to 17, oldest child 18 or older; single parents, at least one child under 18; single person), and region of residence (Northeast, Midwest, South, and West). There are four types of tables in the book. Average spending tables present average spending data for all households in a segment: i.e., all households with incomes of $30,000 to each household segment with that of the average U.S. household. Total spending tables show the dollar size of the total household market and of each market segment. Market share tables are produced by converting the total spending data to percentages, which makes it easier to see which household segments account for more of the spending on an item. Finally, each chapter includes projections to 2000 of total spending and indexed spending by age. -This text refers to an out of print or unavailable edition of this title.