I enjoyed reading this book. The majority of the content was useful from my perspective as a copywriter, even already knowing something about SEO. It may not be the best entry-level book for the beginner. However, a motivated beginner would be rewarded for their effort. I think the book successfully addresses two audiences, the business owner or marketing consultant with a more than casual interest in SEO, and the professional SEO practitioner or web developer who would appreciate the in-depth technical and architectural issues that impact SEO.



The chapter on keyword research is the most useful information I have read on the subject. It gives you detailed examples on the use of three top keyword research tools, and other helpful ways to do keyword research.



Overall, this is a comprehensive text and reference book that the serious SEO student or professional will want to keep around.