This is a very good book. I don not know the author and I have never heard about his name before. I found this book by coincidence in a small library somewhere in Vienna and from the from the first minute, I realized that this book is really worthy to read. The only negative point which I found in this book is its langauge. This book is written in very hard english and I think that it is not easy to understand for people, who have not a very good command of english + good knowledge of some theories of social psychology. But: It is a MUST for reserachers and lectureres dealing with social psychology, cross-cultural psychology and the Arab Region. A real new approach away from the well-known and "old-fashioned" dualism of cross-cultual psychology.