The value-add to using modular design could have been summed up in a blog post (or perhaps a white paper) rather than in this repetitive and rudimentary 300+ page ramble. The chapter on module re-use reads like an Adobe Customer Success Story. The chapters on tools and organization don't even mention working with CMS or UML, though the section on naming conventions is on target. Much of the book is overly focused on introductory-level IA documentation and wireframe styles and the discussions on managing the overlap between design patterns, creative design, IA, and code snippets don't successfully solve anything.