|
Booksee.org
The Management of TourismLesley Pender, Richard SharpleyThe Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.
The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective. Ссылка удалена правообладателем ---- The book removed at the request of the copyright holder.
Популярные книги за неделю:
#3
Самодельные детали для сельского радиоприемникаАвторы: З.Б.Гинзбург, Ф.И.Тарасов.Категория: радиоэлектроника
1.40 Mb
#10
Вероятность и статистика. 10-11 классыБродский И.Л., Мешавкина О.С.Категория: M_Mathematics, MSch_School-level
1.24 Mb
Только что пользователи скачали эти книги:
#1
Метрология, стандартизация и технические средства измеренияТартаковский Д.Ф., Ястребов А.С.
3.41 Mb
#5
Энергия бизнес-тренинга. Путеводитель по разминкамЗавьялова Ж.В., Фарба Е.О., Каденильяс-Нечаева Е. и др.Категория: Психология. Социология
9.37 Mb
#6
SPSS: Компьютерный анализ данных в психологии и социальных наукахНаследов А.Д.Категория: computer
93.68 Mb
#9
Основы построения бесплатформенных инерциальных навигационных систем.Матвеев В.В., Распопов В.Я.
9.61 Mb
|
|