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Booksee.org
Cultivating Diversity in FundraisingJanice Gow PetteyAn important roadmap for fundraising in today’s multicultural communities
Raising money in today’s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people’s differences. In this groundbreaking new book, the author examines today’s four major ethnic groups–African American, Asian American, Hispanic/Latino, and Native American–in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts. In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today’s nonprofit sector.
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