People love to click things and they hate it when when they click does not aid them in getting what THEY want. In waiting for you cat to bark you will gain a deep isight into why traditional marketing just doesn't work anymore and what to do about it. The book is wittily constructed and I have drawn on it for my own book Stone Soup: The Secret Recipe for Making Something from Nothing because the authors articulation of how customers behave in these educated times is so well done.



Customers these days are educated and willful cats who will only play by their rules not yours. gone are the days of pavlov's dog where a message alone might stimulate action. Read Waiting for Your Cat to Bark especially if you have any form of mass market or internet based business.

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