This is an excellent book that I wish that I would have read as an undergrad and applied to some of my smaller ventures. The book is straight-forward and articulately explains the concepts that I personally took for granted. The examples were not exactly challenging but they compelled me to think about how I create a much more sophisticated model based on the principles illustrated. Simply a great read and a solid tool to help you create a better organization.



It's a must read for any aspiring entrepreneur!