I don't understand what those people leaving bad reviews really want from an asset pricing book. It's sad that the average review is lower than 4 so far. For those guys who want to find some cookbook for asset pricing, I should say: it's not suitable for you, but it doesn't mean it's not good.
This is definitely the best asset pricing book I've ever read. I want to give it a 10 out of 5.
It tries to put all the asset pricing issues in a single framework, which makes the topic much more interesting and much easier to understand.
It is a very useful book for the finance academicians. I became a fan of John Cochrane because of this book.