This book investigates the concepts and instruments for managing change in companies striving toward a market orientation in Poland. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transformation countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research papers on the economic, political, and social context of doing business in Central and Eastern Europe.