Inside the Minds: The Green Company is an authoritative, insider's perspective on the strategic thinking behind leading and evolving an environmentally-conscious company. The first of its kind, this title features groundbreaking CEOs on the environmental benefits and economic rewards of operating an eco-friendly corporation. From the necessity of contamination clean-up, to the use of wind-driven power generation, hitting on the essentiality of taking pro-active and protective measures and suggesting ways in which to impact and influence corporate mindset, these authorities offer practical and adaptable strategies for any organization to achieve true environmental awareness. With a comprehensive overview of the current shape and future state of the environment and an honest look at the role of Corporate America in preserving and protecting our greatest resource, authors identify the finer points around such critical issues at present, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts offer up their thoughts around how to live, operate, and function – successfully and profitably – in an eco-friendly manner.