The Customer Management Scorecard: Managing CRM for Profit
Bryan Foss, Merlin Stone, Neil Woodcock
his book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of CRM. Its recommendations are based on classic good practice in direct and database marketing, demonstrating the authors' strong background in these areas.
Ссылка удалена правообладателем
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The book removed at the request of the copyright holder.
