Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…
Quickly create a Google Analytics account and add Google Analytics to your site
Define goals and measure how well your site is achieving them
Track visitors from search engines, pay-per-click advertising, email, and other sources
Discover the pages your visitors view, how long they stay, and where they exit
Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
Identify your best and worst content, and fix poorly performing pages
Improve your site by tracking error pages and broken links
Measure AdWords traffic, position, and e-commerce performance
Manage Google Analytics through the Dashboard
Customize Google Analytics to work more effectively with your site
Capture more accurate information by filtering out internal traffic
Choose the right reports and data, understand them, and act on what you learn
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