Ten years of sales training seminars and business columns loved by thousands, result in this humorous, quick-start sales course for beginners and veterans alike. Includes: 15 best ways to make the first call the closing call, 7 management tips for using sales people, 6 ways to make selling seminars pay off, 4 ways most sales are lost and how to turn them around. 5 hidden reasons people don’t buy, 6 secret reasons people do buy, 4 common ways you lose the sale you thought you had in the bag, 7 ways to win the sale you didn’t think you had a chance of ever getting, 10 shortcuts to use soliciting for success.