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The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

Обложка книги The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

* Contains original research conducted by OMD into the relationship between age and consumer behavior
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